The Backbone Trail: A Mild Obsession

The Backbone Trail: A Mild Obsession

This 68 mile trail through the Santa Monica Mountains has been a huge inspiration.

Meet Todd the Cat

Meet Todd the Cat

Fetch record of 17 crumpled paper ball returns in one session. Does your cat do that?

Cocodona 250

Cocodona 250

The highest ultra high: Howie Stern snapping this picture at sunset on the summit of Mt. Elden-- less than 10 miles left in the inaugural Cocodona 250.

Bubbly Break

Bubbly Break

The race or FKT effort is the party. It's what I worked for. I do my best to celebrate and smile when I'm on course. Photo credit: @willharaldson

Athlete. Marketing Professional. Crazy Cat Lady.

Athlete. Marketing Professional. Crazy Cat Lady.

Hunt me down on IG and YouTube @shelbzzf

LA Sucks for Running

LA Sucks for Running

These trails were such a surprise when I moved to SoCal from the East Coast. I still have so much to explore.

Marketing is Cool

Marketing is Cool

I went to school in Vermont for a Masters in Business Administration, paired with undergraduate degrees in psychology and art. Marketing naturally combines these disciplines in an exciting way. (My mom is shaking her head because this shirt isn't ironed...)

Take the Bridge

Take the Bridge

The first trail edition of the Take the Bridge race series, dubbed Take the Ridge. Fourth place lady.

The Suffer is Real

The Suffer is Real

Roughly ~32 hours in to the Cocodona 250. It's in these moments you really need to remember your "why."

King Box Sitter

King Box Sitter

Favorite post extra-epic-long-run meal = ALL of the Sidecar Doughnuts. The freshest.

Yay for Friends!

Yay for Friends!

I can't even begin to express how amazing the running community is. #nomansland (ask Chloe or Rhea!)

Content Crushin'

Content Crushin'

I'm stoked to spread the spirit of running through videos, podcasts, blogs, social media... all the thangs!

Adidas Runners LA

Adidas Runners LA

Come run with us! Contact me, seriously. It's fun.

Does Todd Like the Beach?

Does Todd Like the Beach?

Actually... not so much. This cat just wants to be by our side. As long as he has shade, he'll chill like a good boy and stare down the seagulls.

Javelina Jundred 2020

Javelina Jundred 2020

An exceptional (first) 100 mile run through the desert. Fifth place female, and only hallucinated once! Photo credit: @howiesternphoto

Whazzup? I'm Shelby (get it... shell + bee... I drew my name like that in first grade). I'd describe myself as a creative marketing professional passionate about running, fitness, the outdoors, and cats. Send me a message, I'd love to meet you!